.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, when adapted to snagging billions in venture capital yearly, have increased almost $360 million thus far this year, putting it on track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That decline is due to market concentration, heightened governing pressures, as well as economical uncertainties.ADWEEK talked with five VCs that remain to acquire adtech providers, despite these difficulties, regarding what they are trying to find and what they prevent. Probably unsurprisingly, these financiers are actually targeting options in privacy-focused modern technologies as well as industry-specific areas including linked TV.